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Rico Garcia
Sole product lead/ SaferData
Board / 03.B

Sole product lead / 1 month

Product–market fit…with no product.

Listen to people.
Read the market.

I explored unfamiliar AI capabilities through low-fidelity research, while mapping where a new model might offer differentiated value.

Follow the two lines of inquiry

User research

Which problems
matter to people?

Population discovery / attributes and baseline populationsOriginal prototype frame

Population discovery prototype

Original prototype frame

Original prototype showing population attributes, a created population, and baseline population cards

A scripted conversation / not a finished productOriginal artifact · details withheld

Interview script

Original artifact · details withheld

Original interview script overview, with prompts and identifying details withheld

User research findings / from individual inputs to a shared viewOriginal artifact · details withheld

User research synthesis matrix

Original artifact · details withheld

Original research matrix overview, retaining its structure with identities and detailed findings withheld

Market analysis

Where could
the model matter?

Rolling market analysis / a view of the alternativesOriginal artifact · details withheld

Market-analysis board

Original artifact · details withheld

Original market-analysis board overview, with identifiers, detailed notes, and metrics withheld

One
model
Research purpose

Explore how people make sense of population groups and distributions.

Illustrative reconstruction

Two lines of inquiry inform an initial MVP directionUser research and market analysis are considered together. This illustrative diagram shows the relationship, not measured scores or a finding of product–market fit.
Initial MVP directionInformed by both perspectives
Illustrative reconstruction

Research + market context

One direction
worth building toward.

The combined work surfaced viable paths toward product–market fit and informed the company’s initial MVP.

Continue to the GCM work sampleSeparate project / the subsequent MVP
Return to the BoardSelected work